The ‘He Gets Us’ campaign has been a topic of much debate and discussion within and outside Christian circles. Here are ten facts that shed light on the campaign’s origins, intentions, and the controversy it has stirred
Who is “He Gets Us”?
The“He Gets Us” campaign is a multifaceted advertising initiative that seeks to reintroduce the historical figure of Jesus Christ to contemporary audiences, particularly targeting younger demographics and religious skeptics. Launched in 2022 with a mission to showcase Jesus as a beacon of “radical forgiveness, compassion, and love,” the campaign employs modern parallels to highlight His teachings and their relevance to current social issues. Funded initially by significant donations, including a notable contribution from David Green, CEO of Hobby Lobby, “He Gets Us” utilizes a mix of billboards, digital platforms, and television commercials to disseminate its message. The content often draws analogies between Jesus’s experiences and today’s societal challenges, portraying Him as a figure who transcends time and politics, advocating for inclusivity and understanding in a divisive world.
This marketing effort has become known for its substantial investment, including prime-time advertisements during major events like the NFL playoffs and Super Bowl LVII, capturing widespread attention. The campaign’s approach is characterized by its efforts to resonate with a society increasingly attuned to social justice movements, framing biblical narratives within the context of contemporary activism and humanitarianism. By doing so, “He Gets Us” aims to spark conversations about the role of Christian values in modern life, encouraging viewers to reflect on the enduring impact of Jesus’s words and actions. However, the campaign’s association with donors who support anti-abortion and anti-LGBT groups has stirred controversy, leading to a complex dialogue about the intersection of faith, finance, and social advocacy.
Jesus washed the feet of friends and enemies. No ego or hate. He humbly loved his neighbors. How can we do the same? pic.twitter.com/kXift42ZG9
— HeGetsUs (@HeGetsUs) February 11, 2024
On February 11, 2024, the Christian faith-oriented marketing company “He Gets Us” aired the controversial commercial “
Jesus.”
TOP 10 FAQS ABOUT "HE GETS US"
The commercial emphasizes compassion and understanding, not bypassing the need for repentance, but highlighting Jesus's approach of love and service first.
The campaign is significantly funded by donors, including David Green, CEO of Hobby Lobby...
The commercial emphasizes compassion and understanding, not bypassing the need for repentance, but highlighting Jesus's approach of love and service first.