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10 FACTS about the “He Gets Us” Superbowl Commercial

a white man and a black man share water to wash their feet

The ‘He Gets Us’ campaign has been a topic of much debate and discussion within and outside Christian circles. Here are ten facts that shed light on the campaign’s origins, intentions, and the controversy it has stirred

Who is “He Gets Us”?

The“He Gets Us” campaign is a multifaceted advertising initiative that seeks to reintroduce the historical figure of Jesus Christ to contemporary audiences, particularly targeting younger demographics and religious skeptics. Launched in 2022 with a mission to showcase Jesus as a beacon of “radical forgiveness, compassion, and love,” the campaign employs modern parallels to highlight His teachings and their relevance to current social issues. Funded initially by significant donations, including a notable contribution from David Green, CEO of Hobby Lobby, “He Gets Us” utilizes a mix of billboards, digital platforms, and television commercials to disseminate its message. The content often draws analogies between Jesus’s experiences and today’s societal challenges, portraying Him as a figure who transcends time and politics, advocating for inclusivity and understanding in a divisive world.

This marketing effort has become known for its substantial investment, including prime-time advertisements during major events like the NFL playoffs and Super Bowl LVII, capturing widespread attention. The campaign’s approach is characterized by its efforts to resonate with a society increasingly attuned to social justice movements, framing biblical narratives within the context of contemporary activism and humanitarianism. By doing so, “He Gets Us” aims to spark conversations about the role of Christian values in modern life, encouraging viewers to reflect on the enduring impact of Jesus’s words and actions. However, the campaign’s association with donors who support anti-abortion and anti-LGBT groups has stirred controversy, leading to a complex dialogue about the intersection of faith, finance, and social advocacy.

On February 11, 2024, the Christian faith-oriented marketing company “He Gets Us” aired the controversial commercial “


1. Isn't the commercial portraying that you never have to repent?

The commercial emphasizes compassion and understanding, not bypassing the need for repentance, but highlighting Jesus's approach of love and service first.

2. Who is funding "He Gets Us"?

The campaign is significantly funded by donors, including David Green, CEO of Hobby Lobby...

3. Is this commercial depicting Christians being subservient to sinners?

The commercial emphasizes compassion and understanding, not bypassing the need for repentance, but highlighting Jesus's approach of love and service first.

4. What all are the images in the commercial?"

The images showcase diverse acts of kindness across societal divides, including a police officer washing a black man's feet and interactions across cultural and ideological differences, aiming to depict universal love and service.

5. What did the company state the commercials mean?

The creators explained the commercials are meant to "reintroduce people to the Jesus of the Bible"t focusing on His messages of radical forgiveness, compassion, and inclusivity.

6. Is the commercial pushing progressive Christianity?

Despite David Green's conservative background, the campaign's inclusive message is aimed at bridging gaps rather than endorsing any specific theological or political stance.

7. What is really causing this controversy?

The controversy stems from identity politics, with specific images related to LGBTQ, abortion issues, Islam, and immigration being focal points, overshadowing the broader message of love and service depicted in the other scenes.

Liberal leaning critics have accused the commercial of not emphasizing the need for love and blessing before lifestyle reform enough.

Here is the list of images that were depicted in the commercial: >
8. Does the commercial condone sin?

No, the commercial is not condoning sin. Its primary intention is to showcase acts of kindness, understanding, and reconciliation across diverse societal divides, reflecting the message of love and compassion. It emphasizes the Christian principle of serving others, even those with whom one may disagree or who live differently, mirroring the teachings of Jesus Christ about love, forgiveness, and non-judgment. The portrayal of various individuals engaging in acts of service towards one another is aimed at encouraging viewers to look beyond differences and to act with empathy and love, consistent with many Christian teachings that advocate for understanding and helping others without condoning or endorsing specific behaviors or lifestyles.

9. "If I serve others, does it mean that I endorse their lifestyle?"

Serving others reflects Jesus's commandment to love one another unconditionally and does not equate to endorsing someone's lifestyle, but showing Christ-like compassion and humility.

10. Does the commercial clearly show who is a Christian and who is not?

The commercial doesn't delineate between believers and non-believers in its portrayal of service and kindness, echoing the parable of the Good Samaritan, which teaches love for all, irrespective of background or belief.

You could equally assume in most of the portrayals that the person getting their feet washed is the Christian and the one serving is not. This forms an ironic conviction for the Christian community. It could also be possible that both parties are BOTH Christian and showing mutual love, respect, honor, grace, and humility despite some in the religious objecting on the basis of ethnicity, lifestyle, age, and politics.

The Dichotomy of Outreach and Criticism

The "He Gets Us" campaign, designed to resonate with a modern audience through its portrayal of Jesus Christ, has encountered a spectrum of reactions, highlighting a dichotomy between its outreach efforts and the subsequent public criticism. On one hand, the campaign's outreach is ambitious, casting a wide net to engage with not only the faithful but also skeptics and those who may feel alienated from traditional religious institutions. Its messages focus on themes of compassion, inclusion, and service, aligning Jesus with social justice and activism, and aiming to spark Read more... conversations about His enduring relevance. Conversely, the campaign has not been immune to scrutiny and criticism. Detractors have voiced concerns over the incongruity between the campaign's inclusive messaging and the conservative track records of its prominent donors. This tension has prompted some to question whether the campaign's depiction of Jesus aligns with a progressive agenda or seeks to soften the image of conservative Christianity for a broader audience. The expenditure of substantial sums on marketing, rather than direct charitable work, has also been a point of contention, especially within communities sensitive to the commercialization of religious figures and narratives. Moreover, the campaign's claim to be apolitical has been met with skepticism. Critics argue that the act of publicizing a religious figure in the context of contemporary social issues is inherently political. The content itself, which touches on themes like immigration and racial justice, dovetails with politically charged discussions, further blurring the lines between evangelism and advocacy. This intersection has opened the campaign to interpretations that vary widely, from being seen as a genuine attempt to modernize the perception of Jesus, to being viewed as a strategic repackaging of conservative Christianity for a new generation. The ensuing dialogue reflects a broader debate about the role of religion in public life and the complexities of communicating faith in a pluralistic society. As the "He Gets Us" campaign continues to unfold, it remains at the center of a critical examination of how religious messages are funded, framed, and received in the cultural marketplace. This discussion is not merely about the content of a series of ads but touches on deeper questions of authenticity, intent, and the intersection of faith and public discourse.

Bridging Diverse Perspectives

The "He Gets Us" campaign stands as a testament to the challenging endeavor of reconciling a religious message with the vast array of beliefs and attitudes that characterize contemporary society. In its effort to portray Jesus Christ through a lens of universality, the campaign navigates a complex landscape of cultural and ideological divides. Read more... The messaging aims to transcend traditional religious rhetoric, framing the figure of Jesus not just as a religious icon but as a symbol of universal values such as empathy, tolerance, and social justice. However, this attempt at creating a unified narrative faces the inherent challenge of diverse interpretations. For some, the campaign is a refreshing take on Christianity, stripping away the layers of institutional dogma to reveal a more relatable and compassionate figure in Jesus. For others, it represents an oversimplification or even a misrepresentation of theological tenets, glossing over the more demanding aspects of Christian discipleship in favor of a more palatable image. The campaign's strategy of using contemporary analogies to depict biblical events invites scrutiny from various angles. While some appreciate the innovative approach to evangelism, others view it as a dilution of the Gospel, potentially reducing the figure of Jesus to a cultural trope adapted for modern consumption. The juxtaposition of a donor-backed campaign with the grassroots nature of Jesus's ministry further complicates the narrative, raising questions about authenticity and the commercialization of sacred themes. In the face of such divergent perspectives, the "He Gets Us" campaign's reconciliation of messaging is an ongoing process. It entails a delicate balance between staying true to its core objectives while adapting to the feedback loops of public opinion and theological critique. The campaign's trajectory illustrates the broader dialogue within Christianity today—a dialogue grappling with how to communicate ancient truths in a rapidly changing world and how to embody the teachings of Jesus in ways that unite rather than divide. As the campaign evolves, its ability to foster constructive conversation and mutual understanding may ultimately serve as a measure of its success.

Controversial depictions of the "Jesus" commercial

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